This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Groovelock G4
Versatile. Reversible. Tightness Control.
Turn any shoe into a slip-and-go with Groovelock G4, featuring a sleek, helical groove design made to appreciate your shoelace and get you moving in a flash. Stand out - making it a relentless companion for your fashion aesthetic and all your accommodated needs.
Play Video
FOUR innovative lace-locking grooves designed to redefine your shoelace in style.
Explore the benefits
Audience
Your Lace
Snap To Tighten
No Tie, No Cut
Color Swap In Seconds
Reversible
Wash Or Dry
Audience
Groovelock G4 caters to a diverse audience aged 7 and above, spanning from children to busy professionals, individuals with additional support needs (ASN), and fashion aficionados seeking a fusion of functionality and style.
For professionals adhering to “no string” policies, Groovelock G4 ensures compliance while maintaining tidy scrubs during extended shifts.
Unlock your potential with Groovelock G4—empowering joggers, walkers, runners, hikers, and all footwear enthusiasts to express themselves fully without diminishing the value in their current shoelaces.
Your Lace
The innovative Groovelock G4 is designed for your shoelace, so you can lace-up in seconds and go without any unnecessary fuss.
Snap To Tighten
Forget fumbling with knots! Groovelock G4 boasts a revolutionary snap-lock mechanism. With a quick click, you can secure your perfect fit in a flash. No more stopping your adventures to deal with loose laces. Groovelock G4 keeps the beat going, and your laces secure, so you can conquer your day (or night) uninterrupted
No Tie, No Cut
Experience the revolutionary Groovelock G4, designed to effortlessly twirl up to 9 inches of your shoelace. This innovative accessory eliminates the need for tying, cutting, or re-threading with any shoelaces, ensuring hassle-free convenience.
Color Swap In Seconds
The Groovelock G4 isn’t just a shoelace accessory, it’s a vibrant companion for your footwear, hoodie, pants and anything lace.
With a spectrum of colors to choose from, you can find the perfect Groovelock G4 to match your energy and style.
Feeling fiery? Rock the “Kiss Me Crimson” Groovelock G4. In an aquatic mood? Cruise with a “Aquaholic” one. The Groovelock G4 lets you express yourself through both function and color.
Reversible
Experience the power of reversibility. With it’s patented tightness control, simply reverse Groovelock G4 for a practically brand new tightness control experience. Groovelock G4: double the longevity, double the enjoyment!
Wash Or Dry
Built for adventure, Groovelock G4 is designed to keep up with your active lifestyle. With its ultra-durable and waterproof design, it transitions seamlessly from any activity to laundry without skipping a beat.
Shop our latest G4’s
Groovelock G4, No-Tie Accessory – Black Tie Affair
Color: Black Tie Affair
Groovelock G4, No-Tie Accessory – Whiteout
Color: Whiteout
Your Shoelace. Your Shoe. Your Way
Whether you're lacing, walking, running, or aiming to make a fashion statement, Groovelock G4 ensures you never compromise on what you have or love doing.
Dont tie the knot, lace it instead
Thread-Twirl-Tuck and see the magic!
Play Video
Thread
Thread lace through the top hole to your desired lace length.
Play Video
Twirl
Bend your lace into the bottom notch and start twirling into grooves.
Play Video
Tuck
Tuck excess lace back into the top hole at the ball intersection.
