Twirlys was born from a simple yet powerful idea: to solve the everyday hassle of traditional shoelace tying. We noticed that constantly bending over to tie shoelaces could trigger back pain or disrupt balance. This common issue sparked our passion for creating a hands-free, no-tie solution that not only keeps your laces secure but also enhances your overall comfort and stability - turning your shoes into a slip-on.

Our journey began with extensive research and development, focusing on designing a small-form product that marries function with fashion. After two years of development, we launched Twirlys with the goal of transforming the footwear accessory market and apparel alike. Our patent-pending groove lock g4 no-tie shoelace accessories quickly gained attention for their innovative design and practical benefits. Twirlys continues to push the boundaries of what's possible, offering a range of colors and styles to suit every taste.

The Groovelock G4 is the first-of-its-kind accessory that lets the user use their own laces, blending our signature innovation with unbeatable convenience and style.