Under 2 Minutes

Thread. Twirl. Tuck.

Three steps and you'll never tie your shoes again. No cutting, no new laces, no tools, just your existing laces, upgraded.

THREAD

Thread lace through the top hole to your desired lace length.

TWIRL

Bend your lace into the bottom notch and start twirling into grooves.

TUCK

Tuck excess lace back into the top hole at the ball intersection, then tug to lock. Secure, clean, all-day hold, done for good.

Use your own laces. Swap colors in seconds.

Twirlys isn't a replacement lace, it's a system that works with the laces already on your shoe. That means no cutting, no rethreading, and no permanent changes.

Want a different look tomorrow? Pop the Groovelock off and snap on another color. One system, endless combinations.

Shop the System →

Engineered to Perform.

Patented technology that holds through anything.

🔒

GrooveLock™

Four helical grooves hold up to 9 inches of most lace types

⚡

SnapLock™

Instant tightness control, adjust tension in one motion

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Reversible

Snaps two ways, reverse it anytime for a tighter, fresh hold.

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Waterproof

Rain, sweat, mud, holds secure through any condition

Maximum Lace Hold

<2 MIN

Install Time

∞

Fully Reusable